Amanda Cargill

Dinnerly Meal Kit
Dinnerly's marketing and ad spend didn't include celebrity endorsements. As a workaround, the brand earmarked chefs promoting new products and cookbooks for partnerships. Julia Turshen was among these, as her approachable recipes aligned with Dinnerly customer preference. This landing page, promoting recipes created by Julia Turshen exclusively for Dinnerly, was a self-contained communication funnel. It quickly moved those who clicked or QR coded a preceding ad through awareness, consideration, and trial by outlining the offering and its benefits within the span of a single scroll.