I am...
A ravenous consumer of art, literature, and life experiences — which yields layered stories with surprising angles
A quick wit with crackling humor — which makes for headlines that cut through
A clear communicator who is calm in the clutch — which instructs and inspires team members
A combo of chutzpah and entrepreneurialism — which challenges convention and brings a fresh spirit to my work.
Professional Experience
Executive Editor, Digital
a360 Media
New York, March 2022 - May 2023
● Managed editorial calendars for two digital women’s lifestyle publications (womansworld.com and firstforwomen.com), assigning trending news stories; approving pitches; and launching, testing, and iterating new verticals, franchises, and SEO topic clusters
● Set traffic and engagement benchmarks and implemented strategies for incremental growth
● Tracked and reported content performance, extracting data insights towards optimal output – Within six months of hire, added .32 pages per session, increased average session duration 14%, grew returning user base 1.6%, and amplified SEO traffic 37% over prior year
● Identified content distribution and reader acquisition opportunities, including content syndication; news app referral partnerships; social media initiatives; SEO improvement; and newsletter subscriber growth and optimization
● Grew social media audience and brand/website engagement – Between March ‘22 and March ‘23, increased impressions 38.9%, engagement 11.6%, and net audience growth 350% over prior year by designing comprehensive social strategy focused on franchise development, content diversification, social listening, and discoverability
● Recruited, hired, onboarded, and mentored writers – Within five months of hire, doubled editorial team headcount; wrote comprehensive training manual; established monthly SEO and writing workshops; set quarterly team and individual SMART goals; initiated regular feedback sessions; and defined RACI structures for ongoing and one-off projects
● Coordinated with commerce, business insights, and marketing/ad sales
teams to ideate and develop packages for increased revenue
● Optimized print-to-digital workflow that improved cross-team collaboration
Senior Content Manager, US
Marley Spoon
New York, 2020 - 2022
● Led content marketing strategy and executions for Martha Stewart & Dinnerly brand meal kits, reinforcing product attributes and messages that enlivened brand through storytelling
● Managed US content calendar, integrating web, email, video, print, and social media activities
● Managed content and social media budgets
● Oversaw third party agency in photography, video, and TVC production
● Guided crisis response strategy and wrote internal and external leadership communications and talking points
● Established content funnel, communication matrices, and global brand tones of voice to deliver precision messaging across subscriber journey
Content Manager, US
Marley Spoon
New York, 2019 - 2020
● Wrote/produced, edited, and distributed story-driven and educational digital and print content across multiple platforms and mediums
● Acquired leads and subscribers via SEO-informed content
● Collaborated across functions to deploy brand and campaign packages that increased subscriber acquisition, retention, and engagement
● Identified and executed content partnership opportunities that introduced brand to new audiences
Freelance Writer
New York, 2017 - 2019
● Wrote for publications including Smithsonianmag.com, Food52, Crain's New York Business, and more
Director of Food Editorial
Latina Media Ventures
New York, 2013 - 2017
● Edited, wrote, and managed culture and lifestyle content in Latina Magazine and on TheLatinKitchen.com (TLK) and Latina.com
● Ideated in book recipe packages, food features, and chef profiles; Wrote copy and edited recipes for clarity, length, and style; Attended photo shoots to ensure design and editorial alignment
● Collaborated with Executive Editor, art department, and designers to develop and finalize print magazine feature layouts
● Tracked analytics and monitored editorial performance
● Established SEO best practices and trained staff in implementation
● Managed social media team to promote relevant/timely stories
● Established strategic content partnerships
● Managed budget for TheLatinKitchen.com
● Produced on site videos from start to finish, including ideation, scripting, talent sourcing, and post-production
● Executed sponsored content and editorial product integrations
● Drafted RFP packages in conjunction with marketing and advertising teams
● Cultivated and maintained relations with influencers, writers, publicists, and brands, and represented Latina and TLK at food, travel and marketing/sales events
● Worked with product and development teams on construction of wireframes for periodic site redesign
● Recruited, managed, and mentored TLK editors and interns
● Submitted weekly productivity reports to LMV board members
Marketing & SEO Content Manager
TN Traffic
Tel Aviv + New York, 2008 - 2013
● Managed editorial calendars and content ideation, procurement, production, and integration for seven websites across seven language markets
● Maintained presence on social media platforms
● Managed team of outsource writers (hiring, CMS and SEO training, contracts and invoicing)
● Prepared and executed presentations at SEO Department and editorial team meetings
● Created and assessed weekly search and website traffic reports
● Conducted keyword research and analysis to maximize search results
● Assisted in development of new site designs
● Established quarterly and annual budgets for per site content development
Web Content Strategist
Ecommerce Partners
New York, 2007 - 2008
● Wrote keyword-inclusive blogs, press releases, newsletters, case studies and product descriptions
● Worked with SEO and graphic design teams to establish uniform brand and site concepts
● Conducted comparative market analysis and tracked social media trends
Education & Skills
B.A Sociology, University of California at Los Angeles
● English Mother Tongue, Intermediate Spanish, Basic Hebrew
● MS Office and Google Suites
● Wordpress, Drupal, Contentful, Unbounce
● Sprout Social, Facebook Business Manager
● Google Analytics, Chartbeat
● Asana, Monday.com
● Slack, MS Teams