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Integrated Campaign Direct Mail Tri-Fold
Martha Stewart & Marley Spoon
The recipes were always the thing with Martha Stewart’s meal kit – as in, all meal kits offer convenience, but Martha’s has the best taste, variety, and quality. For the brand’s Q1 2021 brand awareness campaign, I proposed an “Exceptional Experiences” theme that expanded on its existing “Make Every Day Delicious” tagline by capitalizing on Martha’s reputation for accepting nothing less than the extraordinary. To execute, I collaborated with performance marketing and graphic design teams, and wrote copy that positioned the brand as an accessible luxury designed for the discerning palate. The campaign comprised email, direct mail, display, paid and organic social, streaming, radio, and TVC.
