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Travel Spread
Latina Magazine
Each of Latina magazine’s 10 issues per year included a two-page travel spread. Typically, these were destination-based. However, reader surveys and focus groups indicated that Latinas age 22 to 48 over-indexed for concerns around sustainability, deforestation, and other environmental issues. In response to this data, I pitched an eco-travel story that highlighted three destinations and the steps each was taking to mitigate environmental harm. Though this is a familiar travel topic today, it was receiving little media coverage at the time of publication. In this way, I contributed to advancing Latina’s reputation as a magazine dialed into both subtle and seismic shifts in the ‘cultura.’
