Amanda Cargill

WomansWorld.com
There was a marked contrast between First for Women (FFW) and Woman’s World (WW) print and digital audiences. While median reader age increased and circulation declined for both print magazines year over year from 2016 to 2023, their online counterparts saw a steady increase in demographic diversity and new user contribution to total audience size for the same period. For this reason, among others, on site representation was a personal and professional priority throughout my a360 Media tenure. To continue the growth trend and acquire younger readers, the sites' imagery and storytelling needed to reflect the readers they aimed to attract. Blake Shelton was thus an ideal story subject. A country music singer, host of America’s Got Talent, and husband to pop-rock star Gwen Stefani, he's both familiar to readers young and old and the embodiment of the kindhearted good ol’ boy beloved by Americans of all stripes.