Amanda Cargill

FirstForWomen.com
This sponsored post comprised one part of a marketing package for Hachette. I developed three article angles in response to this client's RFP, keeping both their communication goals – awareness and purchase – and the website readers’ values and interests front of mind. The result was a first-person review written in the approachable, fun-loving tone of voice that resonates with First for Women readers. The campaign package exceeded goals by 15 percent overall.