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Product Partner Blog
NutriBullet + Martha Stewart & Marley Spoon
This was one of four native articles published on the NutriBullet website as part of a 2020 partnership with Martha Stewart & Marley Spoon. The business goal for these articles was brand awareness (with conversion always the ultimate goal, of course). Communication goals were threefold: confer authority on both brands; reinforce the functional benefits of each brand's products; provide reader value beyond the hard sell. In this post, I met these goals by linking the reader’s reason for clicking (search for health, nutrition, diet information) with both brands’ reason to believe (purchase supports better health, nutrition, and diet).
