Amanda Cargill

NutriBullet + Martha Stewart & Marley Spoon
This was one of four native articles published on the NutriBullet website as part of a 2020 partnership with Martha Stewart & Marley Spoon. The business goal for these articles was brand awareness (with conversion always the ultimate goal, of course). Communication goals were threefold: confer authority on both brands; reinforce the functional benefits of each brand's products; provide reader value beyond the hard sell. For this article, I met these objectives by applying the C-suite concept of SMART goals to the prolific ‘New Year, New You’ mindset of the moment.