Amanda Cargill

NutriBullet + Martha Stewart & Marley Spoon
This was one of four native articles published on the NutriBullet website as part of a 2020 partnership with Martha Stewart & Marley Spoon. My aim for each article was threefold: confer authority on both brands; reinforce the functional benefits of each brand's products; provide reader value beyond the hard sell. To do this, I centered this article on relevance – specifically, sharing lesser-known kitchen hacks as a means of saving time on “must-do’s” to increase time for “want to’s” (a priority value for both brands’ target consumer).