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Product Partner Blog
NutriBullet + Martha Stewart & Marley Spoon
This was one of four native articles published on the NutriBullet website as part of a 2020 partnership with Martha Stewart & Marley Spoon. The business goal for these articles was brand awareness (with conversion always the ultimate goal, of course). Communication goals were threefold: confer authority on both brands; reinforce the functional benefits of each brand's products; provide reader value beyond the hard sell. Here, I met these goals by highlighting the health benefits of five less common smoothie ingredients – interviewing qualified subject matter experts within and outside of the brands and incorporating data and research to validate the article’s claims and provide true service to its readers.
