Amanda Cargill

Martha Stewart & Marley Spoon
This blog post, written for a food delivery service at the height of the pandemic, highlighted the company’s commitment to community at a time of crisis, particularly as relates to food security. Crafted as a reported piece that includes impact data and primary source quotes, it appealed to the charitable spirit of Americans at the time by emphasizing the link between purchase and donation. It thus helped to extend subscription duration, and in turn, increase customer lifetime value.